InfoFi is dying (for real this time) The hard truth about InfoFi is that 99% of users are purely extractive and provide zero value to the companies giving them money InfoFi was created to hyper-charge brand growth, convert new users, and increase user spend Unfortunately, the opposite has happened: Low reach, low conversion, and low user spend Kaito farmers are not providing value or growing awareness for these companies, but simply spamming the timeline with AI-generated threads that nobody reads and replying slop to more notable accounts - Companies want the biggest KOLs - Companies want the mid-sized/micro KOLs - Companies want new users Companies are paying AT MINIMUM $150,000 for a Kaito leaderboard listing. No shade to Kaito, but what makes it worth $150k in this current model? Most of the InfoFi user base is not comprised of thought leaders, KOLs, and in-app users/spenders— just extractors. Sure, a couple high signal KOLs/thought leaders yap about (also high signal) projects like Polkadot, Caldera, Sei, and Arbitrum, etc… but what about the other 80+ projects that… nobody has ever heard of? Yapping about InfoFi as a large KOL is an easy way to grow a quick following and make some cash, but at what cost? Saying you’re a growth expert and ‘here for the little guys’ and can help them grow, when in reality you’re purely here for profit, is kind of f’d up. If you are solely posting low-effort engagement tweets (follow for follows, giveaways, etc) and Kaito farms, maybe you do not actually care about crypto or blockchain?