For a long time, I believed: “If you build something great, they’ll come.” Not anymore. In an era flooded with AI-generated junk, short-form dopamine, and recycled ideas people don’t explore. They scroll. They don’t adopt. They follow. Most won’t even try something better unless it feels like a movement. That’s why the next phase isn’t about features. It’s about culture. It’s about mindshare. It’s about owning the narrative. You can’t outbuild spam. You out-position it. You don’t just launch anymore, you broadcast. You signal. You connect. Because in this new world, the product isn’t what makes you go viral. The brand is. And we’re here to make sure no one forgets who started it. DeFAI