The best product websites do more than pitch. They explain, guide, and reflect the product itself, and often serve as a company’s first impression. For Design Review, YC’s @aaron_epstein is joined by Karri Saarinen (@karrisaarinen), co-founder & CEO of Linear, to break down how today’s best software companies design their sites. They review examples from @Linear, Sprites AI, @GigaML, UnReal Milk, @Confident_AI, and @DropbackHQ, exploring how structure, motion, and clarity shape not just the user experience, but the brand as well. 00:43 - Authenticity in Branding 02:02 - The Initial Website for Linear 02:57 - Importance of Clear Messaging 03:49 - Be Specific 04:12 - Two Different Descriptions for Startups 07:55 - Brands and Design Evolve Over Time 09:57 - Sprites AI 15:09 - GigaML 22:02 - UnReal Milk 29:57 - Confident AI 34:27 - Talk to Your Ideal Customer 37:22 - Dropback

Tune in: