Marketing is finally back. Turbocharged by AI and unshackled by stupid culture wars and meta-level irony. Sexy is back. Healthy is back. Family is back. Unapologetically fun and honest is back. Post-globalization gives marketers an amazing canvas to focus on local references with a global touch. Consumer attention is barbelled. You can launch a 5sec video and 3hour podcast for the same product and both will be received well. Millennials crave for nostalgia-inspired references.