The next generation of iconic brands will be crypto-native. We’re already seeing it. $PENGU has more cultural mindshare than legacy brands built over decades. Web2 accelerated brand growth via social. Web3 will do the same, but faster, with ownership baked in. The 2021 NFT wave failed largely because projects couldn’t generate revenue beyond NFT sales. That’s changed. Now, crypto-native brands are leveraging token rewards to build IP and community, and then monetize outside of crypto. Take @rektdrinks: selling drinks is easy to grasp. Earning $REKT for supporting that brand? That’s something normies get. And those rails will only get smoother. Yes, crypto is volatile. But surviving bear markets turns communities into cults and brands into legends. If you're bullish on crypto long-term, make sure you have exposure to the tokens and brands building now. High risk, sure. But the upside? Generational. $REKT WORLD DOMINATION