Unpopular communication advice: The best way for women in tech to be taken seriously is to talk more about tech, talk less about being women You don’t see Gwynne Shotwell navel-gazing about being in a male dominated field. When she talks, it’s about space Emilie Choi is one of the most admired and respected executives in tech. I’ve heard multiple CEOs say “I need an Emilie.” Don’t ever remember hearing Emilie dwell on being a female minority. When she talks, it’s about crypto (or the Philadelphia Eagles)