Brand Fact Check 🧾 Brand NFTs are starting to get more recognition I’ve always believed it was inevitable as the space matured And the good thing is it’s more than a transient meta Because it’s based on real value and substance So from here it’s only going to get bigger, much bigger Rather than “brand” just being a buzzword that everyone latches onto It might help to understand what a brand actually is? Brands are all unique, take years to develop, and are ever evolving But there are signs you can look for ✅ Consistent execution over years ✅ Community love beyond price ✅ Recognisable characters people care about ✅ Consistent and evolving storytelling ✅ Growing social reach outside of Web3 ✅ Relatable, shareable content that resonates beyond CT ✅ Physical products in people’s hands ✅ Retail presence or licensing traction ✅ Memorable IRL brand moments ✅ Visual identity that stands out ✅ Revenue beyond web3 ✅ Clear brand values and tone Every project will say they’re a brand, very few are So next time someone says “we’re building a brand” Ask for the receipts 🧾