I shilled $codec to a lot of friends in dms. Multiple times at different marketcaps since 400k. Most ignored or sold a long time ago. They are sidelined, and as they see it at $16m today, they think its too expensive. They will mentally ignore a strong token with a strong narrative because "they saw it much lower" or "i could have bought it at X mcap" They will remain sidelined as they watch $codec go to $100m+