I never understood why crypto builders care more about networking among industry counterparts than exploring and understanding their userbase (or potential userbase). I was always so oblivious to networking that I met Joe Lubin once, and like a dumb*ss, I asked him who he was because I had no clue. I sat across the table from the CEO of the hottest unicorn in Vietnam at his own press conference, and asked him the same thing because I also had no idea who he was. Go to a crypto conference, sponsor a booth, and market to… the employees of other crypto projects?