For ComplexCon HK last year, My team sent proposal to a major NFT company on one of its collection, on launching a huge sculpture in the middle of the con, designed by a really famous visual artist. And the cost was basically minimal, nothing compared to this company’s marketing budget. The team basically turned down without even thinking abt it. I myself had to explain to them why it’s actually culturally significant. I was shocked, it was a great deal, as you know, most renowned artists were quite conservative to work with NFT collections, and there was a deal only because we have been pushing web3 use case at ComplexCon. That’s basically our role a the con as the web3 strategic partner. You thought most NFTs collections understand culture. No most don’t. Just few do.