Web3 pats itself on the back too much sometimes Pretty much any big web2 business would run circles around web3 They run influencer campaigns at scale with THOUSANDS of influencers, custom activations and events. Running thousands lf A/B tests at the same second with AI now, optimizing top of funnel to bottom like nobody else. Web3 might get 20 influencers in a campaign at best, with 0 A/B testing or ways to track ROI directly This will change Our advantage is we're early so we can build roots and brand If retail really comes, web3 will not look like it does now. It looks like it does now because the industry is still maturing.