At @Google, we are moving from a writing‑first culture to a building‑first one. Writing was a proxy for clear thinking, optimized for scarce eng resources and long dev cycles - you had to get it right before you built. Now, when time to vibe-code prototype ≈ time to write PRD, PMs can SHOW not tell. Role profiles are blurring, creativity and building are happening in parallel.

*writing was previously the primary representation of clear thinking