Recording in-house podcasts is going to be a big meta for founders and teams soon Clips = awareness Long form = conversion We're seeing a huge shift in the importance of short forms for many big channels and founders The good thing about shorts? The host isn't so relevant, so teams are going to create dozens of podcasts artificially Most full episodes won't be posted, but they'll extract 10-20-30 shorts and repurpose them into dozens of clips channels It's already quite common in web2 but is slowly coming to web3