what’s that smell … no, it couldn’t be … is that the big model smell?

big model season … the world watches with great excitement and trepidation. whole mountains of capital shift expectations based on the high watermark of artificial intelligence. capex numbers so large that they’re measured in percents of gdp. a battalion of underslept technical staff, comms professionals, journalists, alpha testers are on a bender. people pulling out all stops to fulfill promises and deadlines they had no idea whether they could keep. surely the iphones were never so cataclysmic. it may be getting trite for some of you but personally i feel honored to have played any part in it at all