Building IP requires a lot of things, far more than just screaming IP on TL. IP can be one of the most rewarding things for any business and at the same time, it can literally mean nothing. To build IP you need to be able to: 1. Have a strong Narrative - a real deep story 2. Have a creative team focused on the story then follows the art. 3. Have the ability to execute on high level physical products. 4. Be able to work closely with a core community to grow your reach. 5. Have the patience and dedication to actually build long term. You build story, book, manga, figurines, physicals, core hooks, all of this while building your team, your community and your growth. This is how you Build IP. How do I know? Cause my firm consults TOP IPs from all around the world including but not limited to @strumph and others. So next time you want to build Real IP, make sure to drop me a DM I'd love to chat