Been discussing this with some OG BAYC friends - BAYC brand has huge potential, the most well known NFT brand. I wish Yuga put more focus on growing the brand to Web2 and not just occasional partnerships with large brands. I personally love how Chimpers and Pudgies have percolated social media through GIFs and animations. With all the funds and connections at disposal, I feel this was a low hanging fruit. Sometimes I wonder if in an effort to make Otherside successful, BAYC didn't get the focus it should have otherwise. I am an Yuga maxi. But there is a clear missed opportunity and I cant help wonder could have been.