Unlike many on my timeline, I’m not confused about @BoredApeYC. Let’s break it down. Yuga Labs has three clear product pillars, and no other Web3 company comes close to matching their execution: ⸻ 1. BAYC / MAYC — The Brand 🖼️ • IRL parties and exclusive events • Cultural status symbols, like luxury fashion houses • A franchise that defines and lead Web3 identity (A collab with MSC or Royal Caribbean would be perfect — “Yacht Club” meets actual yachts.) ⸻ 2. Otherside — The Playground 🎮 • Games, poker tables, concerts, lounges • NFT stores, galleries, and social hubs • Exclusive zones where BAYC/MAYC holders could hang with Snoop, Curry, and many Other Web3 and Web2 individuals. ⸻ 3. ApeChain — The Engine⚡️ • Payments, prizes, and trading • Marketplaces, tipping, and DeFi tools • A platform for builders to launch games and apps worldwide In short: BAYC is the brand, Otherside is the playground, ApeChain is the engine. ⸻ Back in 2021, Yuga dropped MAYC, BAKC, and Otherside land — delivering huge upside for holders while ETH traded around $2,800. Value was real, but it was still tied to drops and speculation. That phase is over. The next phase is ecosystem design: value driven by brand expansion, Otherside utility, and ApeChain economies ♟️. Look at @pudgypenguins, @Azuki and @doodles today — they just fell into the same trap BAYC did three years ago. Airdrops framed as freebies for flippers crashed their floor ~60-80% 📉… in a bull market. The difference? @CryptoGarga isn’t making that mistake again. Yuga moves with discipline. When they strike, it’s not to pump floors — it’s to shift the landscape. ⸻ Yuga has a war chest built in bull and bear markets. They could drop millions on ads tomorrow and still have years of runway. But they don’t need to. They’ve already seen peak hype — and know how to reignite it. Right now, it’s about pouring concrete, not fireworks. That’s not confusion. That’s focus. ⸻ Web3 doesn’t need more noise. It needs builders with patience, capital, and vision. That’s exactly what Yuga is doing. 🦍 Confusion is temporary. Conviction is forever ♾️. I back @yugalabs and @CryptoGarga all the way as they are building a truly exceptional brand — because when the next wave hits, it’ll be too late to catch up ⚡️.