Kirsten Green (@kirstenagreen), founder of Forerunner Ventures, has backed some of the most iconic consumer brands of the past two decades — from Warby Parker to Chime to Dollar Shave Club. She sat down with @garrytan to share how great products (not marketing tricks) still win, why AI is unlocking a new kind of emotional relationship between consumers and technology, and what founders can learn from the messy creative stage we're in right now. Kirsten also breaks down how shifts in distribution, wellness, and digital behavior are reshaping what it means to build for real human needs. 01:05 - What will the consumer AI wave look like? 04:54 - The ability to have memory 07:35 - Data personalization 08:58 - Voice as an unlock 11:07 - The messy creative stage of consumer AI 12:07 - How to nail distribution 14:58 - Don’t just do things for the sake of marketing 16:09 - Why the Dollar Shave Club ad worked so well 17:39 - What convinced Kirsten to invest in Dollar Shave Club 20:16 - What large companies are realizing about search & marketing 23:02 - How will we use different AI tools as consumers? 26:20 - Forerunner’s latest trend report on health, wellness, security 32:16 - How do you compete against ChatGPT? 33:52 - Advice for new founders