A lot of people these days think you need to build a social media following before building a great product Sure having an audience helps... But if you first focus on creating something awesome—especially a product that distributes itself—the audience will follow And you'll be much more proud of that great product than having a bunch of followers You shouldn't want to be famous for fame's sake: like Kim Kardashian Become famous because you created something great—like nearly every great founder I know of