The “silent selling” era of China's livestreamers. Notice how this livestreamer for one of China’s biggest household detergent brands, Liby (立白), is strange af? No talking. No pitch. No script. No mouth movement. Just her holding the product and standing still. “Silent selling.” Meanwhile, AI generates a fully fluent sales persona on-screen explaining benefits, responding to comments, triggering the right emotions, and saying exactly what converts. In China’s cutthroat livestream economy, great speaking and personality ain't gonna cut it anymore. The real race is: who can scale attention fastest So… does this mean livestreamers are cooked?