What i was doing when i was a CMO and marketer outside of crypto: - channel-mix strategy - revenue projections - marketing budgets/pnl - negotiating with vendors - hiring channel and/or creative specialists -working with product and/or logistics team (if physical) As a CMO and marketer in crypto? Post on x. Lol jokes. but in web2, all focus was on revenue and profit. this means knowing cacs, aovs, ltv, new product lines, planning offers, best markets, costs. Both to get new customers and retain them. These retained customers *could* become a community... think loyalty programs and all. Unlike crypto, community isn't always first in web2 (although there is a slight shift now with short form and attention markets and how new dtc companies start with community first). I never built a "personal brand" in my entire 5+ year career in web2 because it wasn't a huge differentiating lever for UA like other efforts I could put my time into. I only started when i went full time in this industry 4 years ago. In crypto, marketing is community-first because most GTM here is narrative and belief based, later validated by financialization. That means trust is important. We're now entering a new stage where most know it's harder to extract from markets with narrative only. So it's means going back to fundamentals, apps, things people want to use. I'm excited to see regulation put builders at ease, more crypto-abstracted apps come in, and more interest from retail (even via institutions) overall. Feels like wins for builders, users, and marketers, especially those who came from web2. Also if you're building an crypto-abstracted consumer app or tradfi on crypto rails, let's talk. Those are the two bets I've been making this year.

This supercharges our team in building strategies, coordinating info/learnings, researching, and finding opportunities for clients There's at least 5+ workflows optimized for speed in this first version, with four llms, multiple apis, and mcps working together We are fully focused on two things: autonomous intelligence and distribution

so i traveled specifically not to go to a crypto conference and wow i highly recommend it

ok wait (*doing maths*) so if publicly traded companies are starting crypto treasuries and every day people invest in etfs like VOO and VT then that would mean a lot more people now have crypto exposure as a proxy not the adoption i imagine satoshi set out for but still adoption in some way

ALL OUR FOCUS IS ON TWO THINGS. 1. AUTONOMOUS INTELLIGENCE 2. DISTRIBUTION

currently picking up a new sport called algorithm arbitraging

i think …working in crypto became cool again this week?

In exchange for covering dinner, this is now the most viral video the sponsor has had with almost 100k views - 857% increase in impressions - 1000% increase in profile visits to @ktrivs - @GolemFoundation and @OctantApp being talked about never bet against girl dinner (or me when i have something to prove <3 )

i’m a lil wild today (ordered a whole peking duck for lunch)

Internet leveled access globally for anyone to learn, exchange ideas, and monetize AI is leveling the playing field for SPEED to do all the above