What i was doing when i was a CMO and marketer outside of crypto: - channel-mix strategy - revenue projections - marketing budgets/pnl - negotiating with vendors - hiring channel and/or creative specialists -working with product and/or logistics team (if physical) As a CMO and marketer in crypto? Post on x. Lol jokes. but in web2, all focus was on revenue and profit. this means knowing cacs, aovs, ltv, new product lines, planning offers, best markets, costs. Both to get new customers and retain them. These retained customers *could* become a community... think loyalty programs and all. Unlike crypto, community isn't always first in web2 (although there is a slight shift now with short form and attention markets and how new dtc companies start with community first). I never built a "personal brand" in my entire 5+ year career in web2 because it wasn't a huge differentiating lever for UA like other efforts I could put my time into. I only started when i went full time in this industry 4 years ago. In crypto, marketing is community-first because most GTM here is narrative and belief based, later validated by financialization. That means trust is important. We're now entering a new stage where most know it's harder to extract from markets with narrative only. So it's means going back to fundamentals, apps, things people want to use. I'm excited to see regulation put builders at ease, more crypto-abstracted apps come in, and more interest from retail (even via institutions) overall. Feels like wins for builders, users, and marketers, especially those who came from web2. Also if you're building an crypto-abstracted consumer app or tradfi on crypto rails, let's talk. Those are the two bets I've been making this year.