this is a high tier psyop from sam. he’s talking directly to the market. by floating a number like $100m: - he sets an anchor so absurd that anything meta offers now feels cheap. - he forces meta to either deny or match, both of which hurt them. - he gives his own employees a loyalty premium, they feel like they’re sitting on a $100m chip. - he blurs price discovery for everyone else. no recruiter knows the real going rate anymore. - & most importantly, he reframes the narrative from “openai is losing people” to “they’re so valuable it takes $100m to steal them” zero marginal cost, massive narrative leverage. & meta’s cto just confirmed it’s working by responding at all. textbook information asymmetry + narrative warfare.