"Some of the biggest companies from the tech ecosystem in the last 25 years started with the consumer; Amazon, Google, Facebook, Apple. "Their first goal was to entice a user to engage. That's a magical place to build from because you can move at the speed of technology." - @kirstenagreen (Founder & Managing Partner @ForerunnerVC) "The consumer will build with you. They will tell you they hate it. They will tell you they love it." "Why not start with the consumer? Think big, think ambitiously about the future, and the role you want to play as a founder and company builder."