I grew from 0 to 80k followers in 2 years and 9 months. Here is what I would do if I started all over again. Starting out When you are small, you need to differentiate and give people a reason to follow. The best way is to have a niche you have expertise in and write about related projects with strong communities that are likely to read. By doing this, you set yourself apart from other accounts and can start building out a reputation for yourself. The more you know the better. Choose your Fighter When growing, there is no shame in taking inspiration from established creators and molding it into your own. Here are some top tier creators worth learning from. @0xBreadguy: Leads with authenticity. He adds a lot of insight into blockchain infra and engages with other conversations through quote posts. Also great at making informational infographics. @banditxbt: God tier shitposter. Posts every hour of the day. When you shoot that much you only need a few to hit. @S4mmyEth: AI thought leader that runs a regular update on Crypto & AI developments. @DefiIgnas: Knows how to find a good angle with every post. Has an good pulse on conversations CT is interested in and will pay attention to. @Stoiiic: Trading education. Succeeds through his educational series and custom charts that look more appealing to default. @phtevenstrong: The DeFi yield guy. Not the most popular topics but people still read him because he has become an expert on the topic. There is a ton more out there. Find someone that aligns with you and break down why their content works. How often should I post? In the past, I stuck with two threads a week but times have changed. Nowadays, it's however often you can post. I will say the amount you post should be inversely correlated to the quality of it. If you are only posting 2-3 times a week, the posts you do make need to be good (E.g. Insightful articles or long form). Otherwise you will likely stall out over time. To bait or not, that is the question Baiting in your posts is tempting because it tends to give much better engagement than actually providing value. It's not a bad strategy, but know that you will need to keep doing it or you will likely fall off. If someone builds their personality off Hyperliquid, followers will expect that kind of content. If you try any other content you tend to see a sharp drop off. All that is to say, write about things that you are comfortable with writing about for a long time. It's extremely difficult to pivot once people associate you with a type of content. Be Opinionated It's ok to make posts that people will disagree with. The only way you stand out is if you have opinions and stick with it. Too many creators are afraid of bad takes and getting dunked on. At the end of the day, opinions are what separates you from all the other people in the space. Don't be afraid to speak your mind or ruffle feathers. Write first and think later. (Reasonably) Focus on Quality Followers not Total Followers This is a big one. Honestly total followers feel like vanity metrics these days. Having more followers does not guarantee people will read you anymore. Instead focus on being a 1/1 person. @Tiza4ThePeople is a good example of this. They aren't a "big" account, but their market neutral niche is unique and thus led to good opportunities. Same concept with @hansolar21 with orderbook & premiums analysis. You don't need to be "big" to find opportunities in the space. Your account should showcase what you know and what you are learning. You don't need to have a gazillion followers to be noticed. You need to be a high quality person.