Look closely at the new concept There are 2 things. Heavier and lighter. 1 thing - product. This is the heavy part — the product evolution. Originally, the entire infrastructure was built to support the growth of LBTC and BTCfi. But now, @Lombard_Finance is shifting toward SaaS for B2B — and that’s a massive change in direction. For months, I’ve said that Lombard’s long-term vision is to serve TradFi. This is the moment that vision becomes real. Many companies want to start working with Bitcoin, but they can't. This requires high expertise and a lot of resources. So now, they can delegate all this work to Lombard. This turns Lombard into a Bitcoin middleware solution — a foundational layer for institutions and Web2 companies to build on BTC without touching its complexity. The implications of this pivot are huge: 1. Market size expands by 100x 2. Lombard becomes independent of Babylon 3. No longer “just a protocol” — it’s a service provider 4. Project valuation and utility increase drastically 5. Strong positioning to become the core infrastructure of the BTC ecosystem Before: “We build native DeFi products for Web3.” Now: “We offer Bitcoin infrastructure and services for Web2 + TradFi.” 2 thing - Design The picture clearly shows how the design has changed. At first, I did not like the new design, but when I combined the old and new designs in one picture, I realized that the new one looks much cooler. Of course, this is a subjective assessment And what do you think about the new design and branding? =========================== Also look to opinions of Lombard Ambassadors: @theadvisorbtc @0xCheeezzyyyy @ProofOfTravis @Jonasoeth @dudu_bitcoin @0xKaveh @GemBooster @marvellousdefi_ @BQYouTube @0x_xifeng @KazumaxCrypto @sherrylab_ @10000BRC @nas_dotcom