It’s not exactly a hot take that if you dangle rewards in front of people, they’ll do whatever it takes to maximize their share. That’s just human nature. Right now, we’re watching it play out in real time with InfoFi mindshare farming. What was once a treasured signal, is now cluttered noise. The promise of points, prizes, or protocol tokens has turned the timeline into an industrialized engagement maxxing farm. But this isn’t new. DeFi culture was built on the same instinct. Grinding for whitelists in early NFT launches. Hopping from farm to farm to squeeze emissions. Participating in IDOs just to insta dump on launch. The mechanics change. The behavior doesn’t. It’s basic incentive psychology. Scarce, visible rewards create competition. Social rewards like status, attention, and being early, turn that competition performative. That’s why everyone’s farming repackaged thoughts trying to sound authentic, while ultimately recycling whatever their favorite influencer just posted. The meta never changes, the medium does. (Worth noting I’m bullish on InFofi data, just not the current leaderboard programs.)