we want to make a documentary. this will be considered a cash burn, for most of the projects reading about this, on ct. a founder, talking through their life, showcasing where it all began. the first few hires, exits, clashes, everything. the first garage, or the last office. personal life, the toll on relationships, the pain. so much that we miss out on, because we’re only focusing on the numbers (years, profits, stock). it’s not going to be viral, it won’t be for users who primarily consume vertical content, it won’t sell your product. i truly believe that companies aiming for a legacy, need it. projects, at the intersection of ai, new-age tech (bio, network) and decentralisation, have the capability to do so. even firms who house these projects. this is one of our end goals in 2025-2026. we have a huge team (on-ground hybrid shooters, directors, producers, the whole crew) + network around the world. it would be a big experiment, and would require time and budget and patience. but treasury content pieces have been some of the biggest lay-ups, used by established firms out there. non-ct, culturally known prods. nike, apple, the cliched tags. funnily enough, this can/should be done for companies like ycomb, or a16z, or ethereum for that matter. a larger story, where in today’s world, you don’t scroll for once and stop, to witness something unfold. such a long shot, but i like the thought of it. might write it into existence someday. for the archives.
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