We asked @christinacaci (Co-Founder & CEO of @TrustVanta) about the classic dilemma: expand to new markets or build new products? "The organization gets optimized around doing the thing you’re doing… you have customers, you have revenue, and it all reinforces itself." "When you try to take a group and do something with no customers and no revenue, you kind of can, but it’s just weird. It is hard."