I've been doing a lot of reflection around branding and the internet and have reached some realizations that have given me some clarity and much needed direction in this digital space. Top-tier clubs like Pudgys, Apes, Azuki, and the numerous communities and clubs in this space aren’t just about bags pumping, they’re built on something deeper: community. In a world where the internet thrives on Conflict Capitalism, positivity and connection almost feels rebellious in a world of negativity. If Apes were at 150 ETH with no club, no brands to rally behind, and no one to share the journey with, I’d have sold mine long ago. It’s the people, its you, it's the shared vibes, the collective vision that make this one of the most important journeys of my lifetime. As a community, we need to lean into these strengths. Lift each other up. Build the brands with purpose, not just profits. Creating something that lasts, something that inspires, something that can genuinely change not just our lives but influence the lives of others. Purpose > Profits