Delta Airlines to begin using artificial intelligence algorithms to scrape your emails and more to determine the maximum amount you’re willing to spend on tickets, then adjust your price Example: If you have a death in the family, they’ll know it’s urgent and the price will go up ‘Delta says it's "fully reengineering how we price" airfare - leaning into Al algorithms that set the maximum price you're willing to spend, based on surveillance technology. About 3% of Delta's domestic ticket prices are now determined by artificial intelligence - and Delta plans to raise that to 20% by the end of the year.’ - More Perfect Union “Delta Airlines just announced on their earnings call that they're going to start using some of these algorithms to price some of their tickets. And imagine a world in which you have a death in the family, you have to go home for a funeral. And they know that through scraping your email, that is, you know, announcing when the service is going to be. They know you're in a tight spot, and so you're going to be charged much more because of that. There's so much data collected about individual people by data brokers, by this whole shadowy ecosystem that's just tracking you through your phone, through your browsing history. — There is a serious worry that companies will be able to do this.” Imagine how many other businesses are going to start doing the same thing