hot take: crypto doesn’t have real communities. study the swifties, the beyhive, the barbz. study the lcs/worlds stans. study r/wallstreetbets. these aren’t just fans, they’re coordinated forces: -they defend -they onboard -they advocate -they build subcultures -they care about retention your community of shitposters and farmers begging to be paid via airdrops is not a real community. real communities show up: -regardless of incentives. -regardless of leadership. -regardless of hype. they care because it’s not just a product to them, it’s identity, it’s alignment, it’s theirs. study that.