Information has always been the most valuable "asset" in the market. InfoFi now directly monetizes your attention, revealing true power. Here's the history of the art of selling attention / 🧵

>| α / {Before 1600s / When yelling was marketing} > Way back, like, pre-1600s, if someone wanted attention, they literally asked for it, and "buying your attention" was way harder. > Think street merchants, town criers, dudes shouting about fish or soap in the middle of a market, no tech, no media, just vibes + volume. > Attention was local, u had to be there to get the message.

>| β / {1600s-1800s / Print arrives, ads sneak in} > Then print shows up, yeah newspapers, pamphlets, posters on walls, by the 1700s and especially the 1800s, ad space becomes a thing. > Businesses realize: “Hey, we can pay to put our message next to the news people already care about.” > And... attention becomes a product, and by the late 1800s? > Cities buzz with ads for corsets, soap, and cigars, shifting attention from streets to print, people find out how to sell attention properly, but it's not a peak... I mean it's never a peak.

>| γ / {1920s-1950s / Radio & TV that turn your living room into ad space} > Radio arrives in the 1920s, brands skip printing, they just sponsor a show and slip in a few “friendly reminders” to buy their toothpaste. > By the 1950s, TV had scaled up, your favourite show was just a way to keep you watching during commercials, a model that still exists. > Networks sell advertisers a figure: "X million people are watching at 7 pm" They're essentially selling eyeballs per minute.

>| δ / {1990s-2010s / Internet sells clicks, social media sells you} > In the '90s, banner ads appeared, ugly but clickable, that click?Monetized. > Then Google drops AdWords {2000} and turns search into a bidding war. Attention becomes an auction. > By the 2010s, social media takes over, the apps are free, but your data isn’t, every scroll, like, and pause feeds an algorithm trained to keep you watching. > You’re no longer choosing content, instead, you’re being optimized as content.

>| ζ / That's a true evolution in the art of selling attention: from people wanting to sell you something -> InfoFi projects willing to pay for it. > Marketing works differently now, and the progress is huge, web3 overall breaks everything in a good way. > So now we're entering a new era that is still undiscovered.

> Tagging real chads of CT? Not following them? Think about it again: > @belizardd @DeRonin_ @kem1ks @splinter0n @terra_gatsuki @0xAndrewMoh @KingWilliamDefi @0xJok9r @0xDepressionn @cryppinfluence @CryptoShiro_ @the_smart_ape @AlphaFrog13 @0xTindorr @Hercules_Defi @eli5_defi @CryptoGideon_ @0x99Gohan @rektdiomedes