The good news about the implosion of the Democratic Party brand is that voters don't like or trust institutions anyway, and it's been a challenge for Dem candidates that many of them are seen by voters as inauthentic automatons reciting the latest bulletin from party HQ. Now that the brand has bottomed out, you're going to see more heretics, more Democrats effectively running against the establishment, even against the brand of the Democratic Party. And in an anti-institutional, anti-establishment electorate, that's much better than the former. It's going to be messy—and even, perhaps, a total mess. But overall, I think Democrats should be excited to trade the problem of too much conformity for the problem of too much heresy.