Most marketing challenges can be solved by creating a category you are first in. It's called the Law Of Leadership. It’s better to be first than it is to be better. Bitcoin was the first blockchain. ETH was the first programmable blockchain. Solana was first to seize the high speed low cost narrative. Abstract took the Consumer Blockchain angle. PENGU was first to take over the crypto IP niche... Category creators win because they make the rest of the competition irrelevant.