Loyalty 3.0 isn’t about points. It’s about power. The old CPG loyalty stack: Buy → get points Redeem → get discounts Repeat The new stack: Buy → real value returned Engage → earn on-chain rewards Build → co-create value Enter Brand Coins. They transform passive consumers into active participants: holders, ambassadors, storytellers. You’re not just stacking punch cards anymore. You’re stacking clout, liquidity, and upside. Imagine if Red Bull had a token in 2005. Now imagine if the fans who built the brand owned part of it. Imagine the experiences the brand could provide and the loyalty fans would have. Huge brand affinity! That’s what $REKT is teasing: A consumer product rooted in culture A token that rewards every layer of engagement A brand that expands as the community does This is Loyalty 3.0 for CPGs: Try the product → earn rewards Hold the coin → unlock status Share the brand → build value The best brands of this decade won’t fight for attention. They’ll incentivize allegiance. Not with coupons, but with coins.