“A founder isn’t made when you decide to start a company or raise money. A founder is made when you get feedback and interpret it correctly,” says @qasar, founder and CEO of Applied Intuition, a $15B company at the cutting edge of vehicle software and autonomy. In this episode of In Depth, he joins @brettberson to break down what it actually takes to build a successful company in a complex industry: 01:26 Two founder traits Silicon Valley undervalues 15:52 The moment you become a real founder 21:46 Qasar’s battle-tested startup formula 25:37 The founding insight for Applied 49:02 Why being cheap is a startup superpower And much more Listen wherever you get your podcasts.