I see Web3 growth channels redirecting in the past months. Users are no longer entering through the “traditional” funnel: Centralized exchange → KYC → Buy → Explore. Instead, they’re discovering apps via: Wallet → DEX → Explore → Maybe KYC later And this new flow is preferred, where we see: ✅ DEX volumes are surging. ✅ Wallet downloads are climbing. ❌ But KYC compliance at first touch is still a huge drop-off point for many. However, for many users, especially outside North America, KYC is seen as a trust barrier, not a gateway. So what’s emerging is a “wallet-first” growth track, especially mobile wallets: 1. Users start with non-custodial wallets. 2. They bridge or receive tokens from a friend or app. 3. Their first trade happens on a DEX. 4. They interact on-chain and build trust over time. 5. Compliance only kicks in if/when higher value thresholds are crossed. And it’s influencing how we design user flows; it has to be built for trust, not just traction: • Wallet-native onboarding flows • ZK-based KYC attestation layers • Onchain rep systems that replace traditional “submit your ID” steps • “Micro-stake” campaigns that let new users try apps with <$50, risk-free The future of crypto is: → Permissionless at the start. → Compliant as needed. → Frictionless throughout. And Solv is designing a user flow with around this strategy focusing on a wallet-native, KYC-later model.
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