When Elon walked into my office in 2010, this is why I immediately liked him. This is why I invested in every company he started from that moment forward: He’s been space obsessed since childhood. He put his own money on the line before approaching investors. He knew where he was headed and was willing to sleep on factory floors to get there. He wasn’t asking for permission to go to space… He was letting investors know that he was headed in that direction and asked if they’d like a ride. Investors want to see a deep personal connection to the problem, a proven ability to execute in that domain and a clear vision while remaining flexible on tactics.