The simplest way to stand out is by creating your own category. The simple way to create your own category is by being the first to give it a name. Abstract: Consumer Crypto Pengu: Crypto IP REKT: Brand Coin Kaito: InfoFi… Truth is, none of the above brands are TRULLY UNIQUE. How they stood out was by positioning themselves as a category king by naming their niche. And then pushing all their marketing to hit on that angle.