I think a lot of people forget (despite it being so obvious) that you cannot take away perks from clients/customers You iterate and improve on it as you see needed -- you can't implement a crazy feature and then slowly downgrade and revert the changes

Rough example - if you launch a coin and start tweeting every 30 mins to an hour, your entire "userbase" is used to that standard When you return to norm and start tweeting once a day ur cooked. Start off w/ the once a day and improve very slowly over time as you are capable