A Japanese horse-waifu racing game is outselling most Western AAA titles. Every month. For 3+ years. Ok, now that I've got your attention... Uma Musume may seem like an anime niche, but it's a masterclass in roguelike design, hidden behind cute horse girls. (I never thought I'd write this sentence btw). The twist? It's "too complex" for Western players. Takes a week of guides just to understand the basics. Most players uninstall within minutes...Yet it pulls $10M+ monthly in Japan alone? After listening to two & a half gamers dissect it, I've had the opportunity to understand the loops behind. New "Tales of the Tape" episode available below :)