More on $CDLX since people seem to be interested. This is why the bears have it wrong and are trapped short.👇 Cardalytics business model is misunderstood because it has shifted since the new CEO (and new director nominated by activist Cliff Sossin) came on board. This is the 100x bull case, being that the company is shifting to a new highly attractive 90% gross margin business with its managed self-service platform. This transition has impacted revenue near term. Which has obvs decimated the share price. But ofc long term this is the fundamental shift that is needed to get rerated as a multi-billion dollar software company from essentially $100m marketcap and left for dead yesterday. Shorts think (or are trying to make you believe) Chase is taking over all its business. But its not true. JP Morgan is a core customer and just signed a week ago extending its deal with Cardalytics to 2028. There’s many reasons Chase doesn’rt want to do this whole thing in-house. Mostly back-end complexity and compliance. Very misunderstood relationship. That’s the alpha as it obliterates the bear thesis. In fact, Chase Media Solutions is using the Cardalytics managed self-service platform to fund offers and deal with asvertisers themselves. Therefore, this is evidence that margins will inevitably trend up. That high margin managed self-service platform is the desirable business here (or should be) from any investor pov. Especially tech investors. It will be an aha moment when the street begins to understand the nuances. Currently nobody really follows this company outside of an installed base of dormant retail holders that are waking up with dragon energy.