How can you drive high quality engagement on a business LinkedIn account? I’m brand new to this game, but I sleuthed a few top-performing accounts this morning. Here’s what stood out: - Tasteful comedic content rips, just like it does on CT. - In-person events/photos are good. - Personal posts (CEO, CFO, lead designer) are king. - Bring in adjacent interests. For example, your brand on a golf course. LinkedIn people love golf, new york, etc. - Fundraise and big company milestones always rip. - Short 1:1 video clips > overproduced panels - Commentary on other influential [company/people] posts and industry news. - Focus on one integration/partnership at a time. - Create content that creates meaning for those in the industry. “Your regulatory arbitrage is their lifeline” hits if you are a fintech/stablecoin proponent. - Lots of posts flop. No one cares bcs no one sees it. Just don't make flops a pattern. - Prioritize experimentation in the beginning. You don't determine the quality of a post, the people do. And the only way to know what they like is to post. Just be authentic and intentional behind the experiment. A few things that don't work: – Routine feature descriptions. These are fine but don't expect much. – News updates with no point of view. – Partnership announcements that aren't real partnerships.