most founders in the industry don't understand when to hire a marketing person and why it's important. once hired the marketers are expected to re-create the same playbook that worked for the 2-3 memorable projects from the cycle. since there's usually barely any runway, marketers don't have time for in-depth analysis, proper A/B testing and growing different loops. there's a time constraint to get shit done and bring in deliverables, so repeating a playbook is a secure way to bring in at least some numbers as the community is familiar with set playbook. a cycle so familiar to so many already, yet almost no one dares brake it