There are basically three ways to build a $100M+ revenue consumer business in this industry: 1. Build a product that serves the highest LTV cohort (Sisyphus referenced below) 2. Build a product that onboards millions of new users or becomes the primary entry point (currently CEXs or onramps) 3. Build a product that benefits from extremely high tx activity but low tx value (currently NNA) The interesting thing is that I think if you've successfully positioned yourself within one category, it can actually be value destructive to try to enter a different category.