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GREG ISENBERG
I run a portfolio of internet companies. CEO: @latecheckoutplz we build companies like @ideabrowser, @meetLCA, @boringmarketer etc
i miss the old facebook.
not because i'm nostalgic for 2008, but because it solved a problem we're desperately trying to solve again: authentic human connection at scale.
the original facebook was brutally simple. chronological feed. posts from people you actually knew. no algorithm deciding what you should see. no bots. no brands unless your friends worked there.
you'd log in and see that sarah got engaged, mike started a new job, and jenny posted photos from her weekend trip. real updates from real people you actually cared about.
the network effects were insane because the value came from your actual relationships, not from parasocial ones with influencers or ai-generated content.
compare that to something like IG. your feed is 80% content from people you don't know, ads disguised as posts, and increasingly sophisticated bots that are getting harder to detect.
balaji is right - a social network with zero bots would be incredibly valuable right now.
imagine a platform where:
- every account is verified as a real human
- you only see content from people in your actual network
- chronological timeline, no algorithmic manipulation
- no brands, no influencers, no bots
- just real people sharing real moments
the irony is that as AI gets better at creating content, human-created content becomes more valuable. as bots get more sophisticated, bot-free spaces become premium.
we're going to see a massive market for "verified human" social networks. platforms that prove everyone is real, eliminate algorithmic manipulation, and focus on actual social connections.
the old facebook ui was a different philosophy. it treated social media as a utility for staying connected with people you knew, not an entertainment platform optimized for engagement.
that philosophy would absolutely thrive today. people are exhausted by algorithmic feeds full of rage bait and bot content. they want to see updates from friends again.
maybe X has a friend-like feed now that nikita is there. but twitter never is in the news category of apps for a reason, it's about news/ideas, not friends.
my take...
someone's going to build "facebook circa 2008" with 2025 technology and make billions. verified humans only, chronological feeds, network-based discovery.
the future of social media might actually be its past.

Balaji18 tuntia sitten
An important kind of social network will be one where no bots whatsoever are allowed.
149,72K
there's a quiet shift happening in how we design software. we're moving from UX to AX (agentic experience).
traditional UX is screen-centric. you tap a button, product reacts, job done. every session starts from zero.
designers pre-plan every path with hard-coded flows. users fill out forms and dropdowns because the product remembers nothing about you.
success = fewer clicks and faster flows.
trust = "interface looks clean so it must work."
agentic experience is relationship-centric. the agent keeps track of ongoing goals, nudges next steps, improves over time. you're never starting over.
the system plans its own path - it senses, infers, chooses actions the designer didn't script. context is learned, not asked. preferences, patterns, even team norms are remembered.
success = earned trust and compounding value. metrics shift to retention, satisfaction with decisions, how much autonomy you hand over.
trust = the agent shows its work early, then tapers as confidence grows, like a human teammate.
most apps will eventually work this way.
your email client will learn your writing style and priorities. your design tool will remember your brand guidelines and suggest layouts. your CRM will track relationship patterns and recommend next moves.
the best products will anticipate needs, remember context, and get better with every interaction.
shoutout to @meetLCA for this visual and hit them up if you need help designing these AX experiences (they lead the charge)
we're moving from tools you use to partners you work with.
the companies building ax instead of ux will own the next decade.
users will stop tolerating dumb software that makes them repeat themselves.
once you experience true AX, traditional UX feels broken. there's no going back.

224,81K
have you used chatgpt NEW "agent mode" yet?
9 craziest things chatgpt agent mode can do for founders:
1. autonomous competitor research - give it 50 competitor websites, it analyzes pricing, features, positioning, finds gaps, builds a competitive matrix while you sleep
2. lead generation on autopilot - feeds it your icp, it finds 500 qualified prospects, researches each company, writes personalized outreach, tracks responses
3. content calendar that writes itself - creates 90 days of social posts, blog topics, email sequences based on your audience data and engagement patterns (still requires a human editor in my opion)
4. customer interview analysis - transcribe 20 customer calls, it finds patterns, extracts pain points, suggests product features, writes user stories
4. financial scenario modeling - builds 10 different growth scenarios with unit economics, cash flow projections, break-even analysis for each business model tweak
5. product roadmap optimization - analyzes user feedback, support tickets, feature requests, prioritizes backlog based on impact vs effort scoring
6. market sizing and TAM research - researches your market from scratch, finds industry reports, calculates addressable market, identifies expansion opportunities
7. partnership outreach campaigns - identifies potential partners, researches decision makers, crafts partnership proposals, tracks outreach status
8. conversion funnel optimization - analyzes your entire customer journey, identifies drop-off points, suggests a/b tests, writes copy variations
9. investor deck creation - researches comparable companies, pulls market data, writes compelling narratives, creates financial projections, formats slides
i still think it's just scratching the surface. some stuff has more to be desired. overall experience, was an 8.2/10.
every major LLM will add agent mode, just like every major LLM added deep research.
basically gives any solo founder a team of 10 PHD interns.
bottom line: it'll save you 5-10+ hours a week on stuff you hate doing anyway.
excited to see where agent mode goes in 6 months.
still early days, but this feels like the future of how founders will operate.
we're entering the era of the 10x solo founder.




177,87K
have you used chatgpt NEW "agent mode" yet?
10 craziest things chatgpt agent mode can do for founders:
1. autonomous competitor research - give it 50 competitor websites, it analyzes pricing, features, positioning, finds gaps, builds a competitive matrix while you sleep
2. lead generation on autopilot - feeds it your icp, it finds 500 qualified prospects, researches each company, writes personalized outreach, tracks responses
3. content calendar that writes itself - creates 90 days of social posts, blog topics, email sequences based on your audience data and engagement patterns (still requires a human editor in my opion)
4. customer interview analysis - transcribe 20 customer calls, it finds patterns, extracts pain points, suggests product features, writes user stories
4. financial scenario modeling - builds 10 different growth scenarios with unit economics, cash flow projections, break-even analysis for each business model tweak
5. product roadmap optimization - analyzes user feedback, support tickets, feature requests, prioritizes backlog based on impact vs effort scoring
6. market sizing and TAM research - researches your market from scratch, finds industry reports, calculates addressable market, identifies expansion opportunities
7. partnership outreach campaigns - identifies potential partners, researches decision makers, crafts partnership proposals, tracks outreach status
8. conversion funnel optimization - analyzes your entire customer journey, identifies drop-off points, suggests a/b tests, writes copy variations
9. investor deck creation - researches comparable companies, pulls market data, writes compelling narratives, creates financial projections, formats slides
i still think it's just scratching the surface. some stuff has more to be desired. overall experience, was an 8.2/10.
every major LLM will add agent mode, just like every major LLM added deep research.
basically gives any solo founder a team of 10 PHD interns.
bottom line: it'll save you 5-10+ hours a week on stuff you hate doing anyway.
excited to see where agent mode goes in 6 months.
still early days, but this feels like the future of how founders will operate.
we're entering the era of the 10x solo founder.




1,13K
you don't understand
there's a 1000+ $25k MRR+ apps that will be built from X and AI in the next 18 months
you sign up to X while working your full-time job
you become reply guy in niche
you get creator payouts from tweeting ($2k/month) and its your little pre-seed round
every reply teaches you about market gaps, every thread shows you pain points
you're doing customer discovery and literally getting checks for it
you find a problem everyone complains about
you vibe code it
you already have 10k people who trust you you launch to your built-in audience $25k mrr in 6 months
still working full time job
your competitors pay $50k for customer research
you got paid $12k while learning the same insights they hire consultants to find product-market fit
you found it for free in the replies
they raise $2M to solve problems they think exist
you're solving problems you know exist because people told you directly
$25k MRR, 85% margins business worth $1.5M you own 100%
sleepless nights over retention but you figure it out
still full time job
keeps growing, $50k/MRR
X payouts now $5k month too.
you got paid to learn what to build then got paid to build it
probably quit full-time job
acquire another saas or repeat with a new X account
this app is insane
you don't understand
freedomtown
161,25K
you don't understand
there's a 1000+ $25k MRR+ apps that will be built from X and AI in the next 18 months
you sign up to X while working your full-time job
you become reply guy in niche
somehow you get creator payouts from tweeting ($2k/month) and its your little pre-seed round
every reply teaches you about market gaps, every thread shows you pain points
you're doing customer discovery and literally getting checks for it
you find a problem everyone complains about
you vibe code it
you already have 10k people who trust you you launch to your built-in audience $25k mrr in 6 months
still working full time job
your competitors pay $50k for customer research
you got paid $12k while learning the same insights they hire consultants to find product-market fit
you found it for free in the replies
they raise $2M to solve problems they think exist
you're solving problems you know exist because people told you directly
$25k MRR, 85% margins business worth $1.5M you own 100%
sleepless nights over retention but you figure it out
still full time job
keeps growing, $50k/MRR
X payouts now $5k month too.
you got paid to learn what to build then got paid to build it
probably quit full-time job
acquire another saas or repeat with a new X account
this app is insane
you don't understand
freedomtown
1,01K
you don't understand
there's a 1000+ $25k MRR+ apps that will be built from X and AI in the next 18 months
you sign up to X while working your full-time job
you become reply guy in niche
you get paid you to tweet ($2k/month) and its your little pre-seed round
every reply teaches you about market gaps, every thread shows you pain points
you're doing customer discovery and literally getting checks for it
you find a problem everyone complains about
you vibe code it
you already have 10k people who trust you you launch to your built-in audience $25k mrr in 6 months
still working full time job
your competitors pay $50k for customer research
you got paid $12k while learning the same insights they hire consultants to find product-market fit
you found it for free in the replies
they raise $2M to solve problems they think exist
you're solving problems you know exist because people told you directly
$25k MRR, 85% margins business worth $1.5M you own 100%
sleepless nights over retention but you figure it out
still full time job
keeps growing, $50k/MRR
X payouts now $5k month too.
you got paid to learn what to build then got paid to build it
probably quit full-time job
acquire another saas or repeat with a new X account
this app is insane
you don't understand
freedomtown
1,49K
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