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Spray and praying with CT creators is quickly becoming a thing of the past.
Many KOLs have low engagement and conversion these days (‘washed’ if you will). Many are also known to not disclose paid content, artificially inflate their metrics, and promote garbage.
Few are mastering the attention economy while simultaneously highlighting interesting companies— pay attention to these individuals.
(It’s also becoming increasingly obvious who is here because they love this industry (and want to make money), and who is here solely to make money.)
5.7. klo 05.24
An interesting comparison:
In the first 24h after Lamboland announced Project X
The account gained over 10,000 followers and generated 6 figures in engagement.
Meanwhile, despite a full KOL campaign (with many top tier names)
Reaper has converted just 1,500.
This isn’t meant as criticism
From what I’ve seen, Reaper looks like a good game and I genuinely want to try it.
And of course, conditions are different.
Right now there’s more interest in hype than in Web3 gaming.
But it shows how important it is to have a good name and reputation in the space.
You can outperform 6-figure marketing campaigns just by announcing something cool and having community respect.
Having a personal brand is a life hack.
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