Early days at @remote, I only chased big numbers—sign-ups, revenue, posts etc. Then I read something from Hideo Kojima: “If out of 10 players, 4 fall deeply in love, that's a massive win.” Changed everything for me: • Depth > breadth. Those 4 superfans become your best marketers. • Personal touches scale. Handwritten notes, private calls, sneak peeks—customers remember how you made them feel. • Viral spikes fade. Strong communities compound. True fans > big numbers.