i was talking to my friend few days ago about playfulness inside of products. in essence most people building consumer make these cardinal mistakes (at least one if not more): – they forget playfulness altogether, & the product becomes too straight edge – they erase all opinion which hides themselves these are mistakes because the best early products should always be personal. they should be weird. they should be specific. they should leak the founder’s taste, their jokes, their obsessions, even their trauma. if that’s missing, what you’ve made isn’t a product. it’s sort of an empty canvas where others have to do all of the work.